Getting on a prospective student’s radar is just the beginning. The real challenge lies in turning that initial spark of interest into a meaningful connection—and ultimately, enrollment. In higher education, marketing and enrollment often live in separate worlds. But students don’t experience institutions in silos—so why should the strategy behind enrollment? Colleges and universities have long operated with a divided structure where marketing brings in leads, and admissions and enrollment teams try to convert them. The result of these siloed efforts is predictable—wasted budgets, pipeline inefficiencies, missed opportunities and disconnected student experiences. Pivot Marketing, a women-led, strategy-first higher ed enrollment marketing firm, was designed to help institutions make a decisive shift. “Recognizing early on that marketing and enrollment are two sides of the same house, we created an integrated model that closes the loop between attracting student interest and guiding it toward enrollment,” states Becca Corneau, founding partner. This unique “two sides of the house” framework brings marketing and enrollment into lockstep. One side optimizes every aspect of digital outreach—social campaigns, website UX, SEO strategies and paid advertising—ensuring institutions not only appear in front of students but make a lasting impression. The other side applies hyper-personalized follow-up and assists with applications, guaranteeing no inquiry slips through the cracks and every prospect and applicant receives timely, tailored engagement. With real-time feedback intentionally flowing between both teams, Pivot turns static campaigns into dynamic systems, where data drives decision-making, messaging adapts to student behavior and every marketing effort is tied directly to improving enrollment outcomes. From Data Chaos to Clarity Imagine turning a maze of data into one powerful dashboard for success. Pivot Marketing’s 360-degree full-funnel reporting system does precisely that. Integrating every touchpoint of the student journey empowers institutions to optimize spending and transform challenges into opportunities for growth. Administrators no longer need to work with fragmented information scattered across disparate systems— think going to Salesforce or Slate for your applicant info, Pardot/Hubspot/GoolgeAds for inquiry info, Banner for enrollment data— instead Pivot’s one unified dashboard illuminates all data, from that first spark of discovery to the final enrollment decision.
Top Christian School in California 2025
Education is strongest when built on a foundation of truth. While many institutions either cannot or choose not to embrace the origins of Western thought, one school distinguishes itself by doing what others will not. Rooted in biblical principles, Western Christian Schools offers students clarity and confidence in times of uncertainty. Drawing from thousands of years of learning, the school cultivates wisdom, intellectual depth, and a firm grasp of truth. Western Christian remains committed to integrating faith with academics and recognizing the Bible as the ultimate source of truth. Its curriculum is not built on shifting ideologies but on principles that have guided great thinkers for generations. This approach equips students with the clarity and confidence needed to navigate life’s challenges with purpose and conviction. “We do what others can’t,” says John Attwood, superintendent of Western Christian Schools. “We love students out of a love for Jesus Christ. Public schools cannot do that. Private secular schools choose not to do that. But because we know where truth originates, we teach the truth.” Academic Excellence Rooted in Faith Western Christian ensures that families align with its mission and values from the very beginning of the admission process. Once admitted, students have the opportunity to pursue one of three diploma tracks tailored to their academic goals: • Basic High School Diploma – Provides a solid educational foundation that meets standard graduation requirements. • College Preparatory Diploma – Designed to meet the University of California’s A-G requirements, preparing students for admission into top-tier universities. • Alpha Honors Diploma – A rigorous curriculum for high-achieving students, focusing on advanced studies in liberal arts, science, math, and social sciences, positioning them for success at the most competitive colleges. A Dynamic Academic Structure for Student Success The school’s academic structure is thoughtfully designed to maximize student learning and engagement. A block scheduling system allows for longer class periods, enabling in-depth exploration of subjects. Additionally, a dedicated 90-minute flex period provides students with valuable time for tutoring, enrichment, and extracurricular activities, ensuring they receive the support necessary to excel academically and personally.
Top Private Christian School in Kansas 2025
You can teach a child to read anywhere. But where do they learn to listen for Gods voice? At a Christian school, faith isn’t an add-on, it’s the foundation. It shapes how teachers lead, how classmates care for one another, and how difficult questions are met with both truth and grace. For families who believe the Gospel matters just as much as math and science, this kind of education isn’t a luxury, it’s a necessity. Yet, for many, the cost of tuition creates a barrier to the Christ-centered education they long for. Deanna Agpoon, a mother of five, saw this need firsthand. When the rising costs of Christian schooling became unsustainable for her family, she made the bold decision to homeschool. What began as a garage-based solution quickly grew into something far bigger, a community of like-minded families and the birth of Faith Academy. The school eventually moved into a rented church space to create a more structured learning environment. Today, Faith Academy serves more than 100 students, offering a strong, affordable Christian education that remains rooted in faith. “We provide classical education because it centers on Western civilization, the richness of our history, and the roots of how our world was formed. Rooted in Christian values, our goal is to make this kind of education accessible to families,” says Agpoon, Head of School. Building Character, Craft, and Critical Thinking Faith Academy’s curriculum is built on classical methodology with courses in Latin beginning in third grade, theology from ancient Greece and Rome, biblical studies, and handwriting instruction from kindergarten through high school. Students also gain practical life skills like financial literacy and entrepreneurship.
Top Catholic High School 2025
Amid the dynamic learning environment of East Catholic High School (ECHS), where technology and books shape the classrooms, there is a life that fosters a sense of belonging and an atmosphere of holistic development. By blending education and faith, the campus is home to an inclusive community that embraces meaningful student-teacher relationships like no other. Recognized as a Blue Ribbon School of Excellence, ECHS is a leading college-preparatory school of the Archdiocese of Hartford. It is accredited by the New England Association of Schools and Colleges and the State of Connecticut. ECHS stands at the intersection of academic excellence, theological reflection and college-preparatory education. With a faculty approval rating of 95 percent, instructors take on the roles of mentors, guiding students and inspiring a strong commitment to community service. “We go the extra mile to ensure that every student who walks through the campus doors knows that they’re part of a family where they can thrive mentally, physically and spiritually,” says Sean P. Brennan, ’85, President. A Community Rooted in Faith and Academic Distinction For over six decades, ECHS has been upholding the Catholic tradition to transform individuals into responsible leaders prepared to navigate the evolving world based on the teachings of Christ. Daily life at the school begins with a morning prayer over the intercom. Sessions hosted by the campus ministry office, daily rosary prayers in the chapel, weekly Mass services and monthly all-school liturgies demonstrate how ECHS stays true to its mission of building on Catholic tradition and the charism of the Sisters of Notre Dame de Namur. These prayers form the building blocks of its peaceful atmosphere. An administrative feedback survey conducted among students, parents, faculty and board members showed a 93 percent approval rating for the school’s safe and supportive environment. This highlights East Catholic's reputation as a community that fosters compassion and responsibility in each student.
Marketing Services
Setting Enrollment Strategies and Expectations in a Post-COVID Environment
Joseph Miller, Vice President for Enrollment Management and Marketing,Winthrop University
Programs and Curriculum
The Importance of Course Purge Policies in Higher Education
Tony Sovak, Ph.D., LMS & eLearning Quality, Pima Community College
Christian Colleges
Transforming Sustainability: A Path to Reducing Waste and Supporting Students
Ginnie Dunleavy, Executive Director of Auxiliary Services, Rhode Island School of Design
Education and Admission Consulting
A Journey from Music to EdTech
Jessica Gake, Director of Curriculum and Instruction for Online Learning, Northwest Christian School
Healthcare and Allied Health Training
Navigating the Digital Shift with Data-Driven Strategies
Brian Rabuffetti, Director of Program Marketing, Harvard Medical School
IN MY OPINION
Marketing Services
The Hidden Costs Of Fragmented Tech Stacks In Ece Centers
Meghan Travinski, Vice President of Marketing and Enrollment, Big Blue Marble Academy
LAST WORD
Marketing Services
The Three Non-Negotiables of Short-Form Video for Education Marketers
Kristina DeMichele, Assistant Director of Digital Marketing, MIT Sloan School of Management
IN FOCUS
Transforming Enrollment Marketing: Innovation at the Forefront
Approaches to student recruiting in the education sector have changed significantly.
EDITORIAL
Empowering Schools with Scalable Marketing Solutions
The key technology trends driving the growth are AI-driven enrollment platforms, geotargeted digital campaigns and CRM-integrated lead management systems. AI-driven enrollment platforms improve conversion by personalizing outreach, tracking engagement and optimizing followup. Geotargeted digital campaigns enhance visibility by reaching local families with tailored messaging across devices. CRM-integrated lead management systems support admissions teams by automating workflows and maintaining real-time application data.
This edition of Education Insider explores the evolving strategies shaping enrollment growth, academic positioning and community engagement in faith-based education, featuring leading organizations in digital marketing, Catholic high schools and Christian private schools across Kansas and California.
It features thought leadership articles from leaders, including Brian Rabuffetti, director of program marketing at Harvard Medical School. He explores the shift from traditional marketing tactics to data-driven digital strategies. Amos Gutierrez, assistant director of educational technology and creative & academic technology at Abilene Christian University, discusses the integration of creative digital tools in academic settings.
It also features Pivot Marketing, a leader in integrated higher education recruitment strategies. The firm unites digital marketing with hyperpersonalized enrolment outreach, helping institutions double applications while reducing spend through real-time data insights and full-funnel reporting.
We hope this edition helps you explore the latest innovations transforming enrollment strategies, digital learning and campus engagement to support smarter recruitment and long-term institutional growth.
