| |NOVEMBER 20259INSIDERAside from assistive technology devices, personal communication is the best tool for effectively addressing the issues. Our guidance is delivered with understanding, as many content contributors aren't web professionals.This human-centered approach to technical standards has proven more effective than automated solutions alone. We adjust our communication style based on the audience, working particularly thoughtfully with faculty.Transforming Search FunctionalityA recent upgrade to Coveo Search transformed our CBS website experience. This change created a cleaner search results page, added AI-generated responses based on user queries, enabled strategic page promotion during key initiatives and provided data to improve academic and admissions content.After implementing this search solution, we've seen double-digit performance improvements across the site.The search improvements benefit different audiences in distinct ways. Prospective students find program information more easily, alumni connect with events and opportunities and visitors discover faculty research and thought leadership content without frustration.How AI Will Transform Business EducationI see AI as a transformative force in business school operations over the next 3-5 years. AI will improve our operations, from employee onboarding to student support services.At CBS, we are exploring AI tools to help prospective students with admissions and program selection, support current students with quick answers to questions and assist staff in accessing website content efficiently. These initiatives balance innovation with ethical considerations.From a digital marketing point of view, AI is changing how we create content, what search engines deliver and how we tell our story to candidates. My team already uses AI as a content collaborator across our digital platforms.My Advice to New Digital LeadersMy top advice to new directors is simple: empower your team. Great leaders build great leaders.This means training staff with clear expectations, building trust in their work, letting them take ownership of tasks and supporting them while allowing independence. I draw wisdom from personal mentors who shaped my approach.My dad taught me this simple concept: respect is given, trust is earned. You are nothing without your people. Give them the tools and trust to succeed; they will make you look like a genius. Empowering teams, embracing accessibility, and harnessing the right tools--these are the cornerstones of digital success. When you trust your people and lead with purpose, they deliver lasting impact that transforms not only technology but the experience behind it.
< Page 8 | Page 10 >